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Generative AI & Business Applications Executive Forum
Jan
 
31
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2023
January
 
31
, 
2023
 | 
9:00AM
 - 
12:00PM 
EST
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Mackenzie Kosut

Global Startup Evangelist, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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9:00AM - 10:00AM

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Breakfast. Registration will take place five minutes before breakfast.

9:00AM - 10:00AM

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Breakfast. Registration will take place five minutes before breakfast.

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aws for software COMPANIES

Generative AI & Business Applications Executive Forum

2020 Global series

Thursday
, 
June 
27 
2024
9:00AM
 - 
5:30PM 
PDT
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About the event

Join fellow software executives and AWS leaders for a day of networking, sessions, and a VIP reception.


This event is tailored specifically for software executives to discover game-changing strategies to ignite their entrepreneurial fire, catalyze innovation and propel businesses to soar.

 
The day will include a variety of session formats on the topics of generative AI and business applications. You will also have the opportunity to engage in valuable Q&A with AWS leaders and ask customer speakers about their journey with AWS solutions and roadmaps.


Register today to secure your seat at this exclusive event.

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Who should attend

This event is for Product and Engineering leaders (C-suite, Executive, and Vice Presidents) from software companies, including Chief Product Officers, Vice President of Engineering, Line of Business leaders such as Chief Marketing Officers, Chief Data Officer, Chief AI Officer, Head of AI, Head of Innovation, Alliance officers and more.

Speakers

Full Name, Job title, Company


Full Name, Job title, Company


Full Name, Job title, Company

Extra Content

Have more to say? Use this space for your extra content. 

 

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Agenda

9:30AM - 10:30AM

Registration & Check-In


10:20AM - 10:30AM

Welcome Remarks


10:30AM - 11:15AM

Panel Discussion: Business Applications Transforming Industries


11:15AM - 11:45AM

Session: Pricing Strategies for generative AI


11:45AM - 1:00PM

Lunch


1:00PM - 1:30PM

Lightning Talk: Delivering Exceptional Customer Experiences Through Innovation


1:30PM - 2:30PM

Lightning Talk: Enhance Your Application with generative AI


2:30PM - 2:45PM

Break


2:45PM - 3:45PM

Panel Discussion: Selling to C-Suite Best Practices


3:45PM - 4:25PM

Amazon Q: Your generative AI Assistant


4:25PM - 4:30PM

Closing Remarks


4:30PM - 5:30PM

Networking Reception & Demos


Feature topics

Compute

Database migration

Storage

Networking

Executive Session Details

Selling to the C-suite Best Practices


Learn the art of selling innovation to the C-suite efficiently by building and aligning solutions with their overarching business objectives. Explore proven techniques to navigate the complexities of executive decision-making and secure buy-in for innovative initiatives that drive organizational growth and competitive advantage.

Delivering Exceptional Customer Experiences Through Innovation


This session explores the pivotal role of innovation in delivering exceptional customer experiences, highlighting how businesses leverage cutting-edge technologies and creative strategies to surpass customer expectations.

AWS customers dive deeper into the symbiotic relationship between innovation and customer satisfaction, offering insights for businesses striving to excel in today's competitive landscape.

Business Applications Transforming Industries


Business applications are catalyzing profound transformations across industries, streamlining operations, enhancing productivity, and fostering innovation. Leveraging advanced technologies such as generative AI, these applications are reshaping traditional business models, driving agility, and fueling competitive advantage in the global marketplace.

Pricing Strategies for generative AI


This session covers pricing strategies for generative AI. AWS partners discusses the impact on market adoption, revenue generation, and the balance between innovation, accessibility and profitability in the rapidly evolving landscape of AI technology.

Enhance your Application with generative AI


Application developers see the benefits that generative AI can bring to their applications, but are faced with distinct challenges as they reinvent their app experiences and elevate personalization. In this session, we’ll discuss how to quickly add intelligent, relevant cross-app experiences for your end users, without building custom integrations to other applications, and the value-add of enhanced communication features.

Amazon Q: Your generative AI Assistant


In this session, learn how your company can get accurate answers, solve problems, generate new content, and take actions using the data and expertise found in your company's information repositories, including your code and enterprise systems. With Amazon Q, your team can streamline tasks, speed decision-making, and help spark creativity and innovation.

Speakers

David Cristini

Director of Sales North America, Business Applications, AWS

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.


Annie Erstling

Chief Operating Officer, Forcura

Katherine Barna is Vice President, Communications for Awesomeness, a leading multi-platform media company defining the future of entertainment. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she heads up the company’s social responsibility initiatives. Previously, she was Head of Communications and Public Policy for Tumblr. She joined the company in 2011 as the 25th employee overall and one of the first non-technical members of the team

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Lauren Larscheid

Sr. Sales Leader, Business Applications, AWS

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Sara Yamase

Head of Software, Internet & Media, Simon-Kucher & Partners

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Richard Borenstein

Chief Strategic Partnerships Officer, RingCentral

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Urmila Kukreja

Director of Product Management, Smartsheet

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Paul O'Hagan

Senior Director, Product Management, Legal Solutions, Epiq

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Nick Simha

North America Head of Solutions Architecture, AWS

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Richard Sonnenblick

Chief Data Scientist, Planview

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

MaryAnn Wofford

Director of Sales, Cohere

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Fedrico Torreti

Head of Product, AppFabric, AWS

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Neva DePalma

General Counsel, Smarsh

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Ekine Akuiyibo

Chief Business Officer, Socotra

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Dan Rood

Senior Vice President of Marketing, ASAPP

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

AJ Tennant

VP of Sales & Success, Glean

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Brendan Ittelson

Chief Ecosystem Officer, Zoom

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Venue

Venue

Enhance your user experience and build brand equity with your design vernacular.

Venue

Agenda

9:00AM - 10:00AM

Breakfast

Breakfast. Registration will take place five minutes before breakfast.

10:00AM - 11:00AM

The Horizon of AI

The Emerging World of Artifical Intelligence and Machine Learning by Matthew Hartman and Partner, Betaworks.

11:00AM - 12:00PM

Startup Evangelist of the Month

Welcome Mackenzie Kosut, AWS Startup Evangelist

1:00PM - 2:00PM

Breakout Session 1

In this project, you will learn how to deploy and host Jenkins, an open-source automation software predominantly used for CI/CD

3:00PM - 4:00PM

Breakout Session 2

In this project, you will learn how to deploy and host WordPress, an open-source blogging tool and content management system

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January
 
31
, 
2023
 | 
9:00AM
 - 
12:00PM
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Location

January
 
31
, 
2023
 | 
9:00AM
 - 
12:00PM
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